maximize video production value with a media melt package
In 2019 I went on a week-long work trip to the Cayman Islands. Not to stir up envy, but I had a blast during a work trip! Despite some of the long hours involved—there were a few opportunities to explore.
Some of the footage captured on this trip was begging to be organized and edited. So after getting back home, I cut together this highlights reel, and exported a Cayman Islands media melt package from the raw assets.
Cayman Islands Highlights Reel
What is a Media Melt?
“Media melt” is the name describing a library of organized footage (editor curated b-roll video clips) extracted from raw footage captured during a video production. All of the clips are expertly color corrected, trimmed, and transcoded into an archive friendly file type—all the while without sacrificing the baked-in image quality.
Essentially, it’s a collection of easily sharable, ready-to-use clips representing the best moments captured on video—organized in a manner that is insightful and easy to navigate.
The media melt add-on bundle from Reel Good Impressions video production services will deliver up to 150 video clips total, varying on the scale and focus of the production. These assets are organized as individually labelled clips to inform about the subject content.
This package is everything a good editor needs to jump straight in to making new content about your business! Even without previous familiarity of the project.
the Cayman Islands media melt package
After finalizing the Cayman Islands highlights video, I shifted into organizing and transcoding a media melt package. Check out the collection for yourself! It’s on the smaller side in terms of quantity, but still acts as a great example to explore.
This Cayman Islands media melt package, combined with my highlights video edit, really illustrate how flexible a collection of footage like this can be in the hands of the right team member. It’s not a stretch to suggest there are hundreds of different ways other editors could make compelling video content using the same source material. Which simply goes to prove the versatility and value found in a media melt package.
value proposition—use cases
Imagine receiving an exhaustive collection of video clips filled with key moments from a video project about your company. Having access to that easily shareable package is incredibly useful, and will bring your company additional long-term value from the production.
To spark some inspiration, here are a few suggested use cases:
Include cherry picked shots as part of a press kit bundle when you’re getting the word out about your business.
Add the package to your internal assets, allowing your marketing team to use any of these clips again and again with new creative applications. Sourcing content for social media posts, website banner videos, or even extracting still images from 4K clips to fit into graphic designer workflows.
Share the footage with a marketing agency doing work for you, making their job more streamlined. No redundant costs for filming similar content again.
I hope that by now you’re starting to see why the media melt package is something to be excited about. It’s value extends as far as the flexibility in creative applications go… Adding to that, I would submit a good media melt package has the flexibility of a seasoned yoga instructor!
Ok, ok. Jokes aside. Does every project merit a media melt package? Probably not. But for the ones that do, a media melt package makes a great long-term investment at a relatively low cost.
