Spotlight: Meridian Adhesives Group
Have you ever stopped to think about how adhesive technology is integral to almost every product used in day to day life? Yeah, me neither—not until connecting with Meridian Adhesives Group to help them build a Reel Good First Impression video.
Various Meridian Adhesives Group products shown in their end-market use cases.
It may be surprising to learn how often you’ve brushed shoulders with Meridian Adhesive Group’s line of products.
If you have…
Driven a vehicle, used a computer, traveled via airplane, undergone a medical operation, walked inside a building, used green energy, received packaged goods, etc.
… it’s likely you’ve benefited from Meridian Adhesives Group products!
the science of solutions
Meridian Adhesives Group is comprised of high-performing, rapidly growing, global divisions that deliver high-impact adhesive products to the electronics, infrastructure, and industrial markets. The group manages operations located in the Americas, EMEA and Asia, with a multitude of sales/service offices worldwide.
Basically, they’ve got a huge global footprint—for a good reason. Their products are essential to the components and longevity of so many markets!
Translating the message into video
As the plans were drafted for this brand video, we identified four key goals that Meridian Adhesives Group wanted to accomplish.
Identify and navigate the three target markets: electronics, infrastructure, and industrial.
Make adhesives sexy.
Illustrate top tier dedication to research, development, and quality control.
Emphasize global footprint.
Together, we achieved the four key goals:
1. Recurring motion graphic “menu” that identifies the target market being featured.
2. Sleek intro utilizing cinematic sports car and night cityscape scenery.
3. Visually illustrative R&D / QC shot-to-edit sequences.
4. A global motif throughout—this example in particular, creatively illustrating Meridian’s portfolio acquisitions and integrations.
good first impressions for a great company
Meridian Adhesives Group is sharing their brand video on the home page of their website. Reel Good Impressions could not be more excited for Meridian’s future growth and the good impressions they’re sure to make in their target market.
Check out the final product: “Meridian Adhesives Group - The Science of Solutions”
